Note: Our emails may contain affiliate links, meaning we earn a commission if you make a purchase at no additional cost to you. Hey Reader, If you own a small business you've likely heard of a lead magnet or freebie. Honestly as a consumer you've likely received someone else's freebie. Maybe a lot of them! 😉 Essentially a lead magnet is a valuable resource you offer for free to your audience in exchange for their email address. But it's really goes way beyond that. A quality lead magnet is so...
11 days ago • 2 min read
Hey Reader, What is a business brand? The short of it is, it's a the elements and components you choose to identify your brand across all of your marketing platforms. And it's important for a few different reasons like brand awareness with your audience whether that be your email subscribers, social media followers or anywhere else you "show up" as your business. One of my most favorite things about establishing your brand is once it's set up, creating your marketing designs seems to flow a...
18 days ago • 2 min read
Hey Reader, For the most part as small business owners our goal is to grow, right? Help more people and make more money, all while being our own boss. Cause that gig is a sweet one! We all keeping hearing Q4 is coming, Q4 is coming so you probably know Q4 is coming. 😉 Why does that seem so important? Because the moves you make right now can make all the difference in helping not only reach your revenue goal, but set the stage for 2027. The last three months of the year are filled with good...
25 days ago • 1 min read
Hey Reader, I have been an entreprenuer for over 13 years now and can honestly say I love everything about operating my own business. Has it always been easy? No! 😅 But the knowledge, experiences and connections I have gained along the way are truly priceless. For both of my businesses, one thing holds true. In person networking was the one marketing avenue that I used that gave me the best results. This was the game changer for me in moving the needle from just getting started to wow this...
about 1 month ago • 1 min read
Note: Our emails may contain affiliate links, meaning we earn a commission if you make a purchase at no additional cost to you. Hey Reader, Do you use social media to market and grow your small business? Our poll last week asking what marketing strategy you struggle with or want to get started was 100% social media. 😳 So whether you find it overwhelming or just want to get started, we've got a few tips to help you with Instagram specifically. When it comes to creating content one of the main...
about 1 month ago • 2 min read
Note: Our emails may contain affiliate links, meaning we earn a commission if you make a purchase at no additional cost to you. Hey Reader, So how's the "running a business" game treating you this week? Hopefully fantastic! 🤩 This is a weird transition time between summer and fall. Most of us feel it in our professional and personal lives. As the owner of a small business, there are always ups and downs with a side of ebbs and flows, but overall this is a pretty great gig, right? I've held a...
about 2 months ago • 3 min read
Hey Reader, Summer is winding down and honestly I am a little sad. Yes, even with this August heat wave! 😅 I am an outside in the sunshine kinda girl so winter is not my favorite. Fall though is fabulous and you can't help but get a little excited about the color show and crisp air coming our way, right? As small business owners, we also know this is a great time to take a look at our overall revenue for the year and set our goal for Q4. Summer tends to lend toward a more relaxed and laid...
about 2 months ago • 2 min read
Hey Reader, So let's talk about blogging. I do truly believe every small business owner should have a blog. It's a super low cost, yet effective marketing tool you can use to share your knowledge and expertise. You may be thinking you have no idea what to write about or you don't understand Search Engine Optimaztion (SEO) or one of many other objections. There's always a reason not to do the thing, right? Ask me how I know...😉 The key is not to overcomplicate the process. Simple is always...
about 2 months ago • 1 min read
Hey Reader, Summer is winding down and all things busy fall season are coming up soon. As a small business owner, you may be reviewing and setting your Q4 marketing goals. Cause we dream big and work hard to make things happen, right? Go big, but be realistic. One thing to consider as you are planning and preparing for a highly successful end to the year is your time. One of the biggest challenges we face as small business owners is trying to do more than our time really allows. This can lead...
2 months ago • 1 min read